Professional Kickstarter Service
Kickstarter Launch Roadmap
3-month systematic process from user validation to successful launch
12-week complete process
Data-driven validation
Story-driven marketing
Three-Phase Systematic Process
Each phase has clear objectives, deliverables, and success metrics
Phase 1
Weeks 1β4Persona & Problem Validation
Customer-Centric Goal:
Clearly define and validate your target backers' pains and motivations in the U.S. market.
Key Benefits:
Understand real customer priorities
Speak clearly to validated pains
Build strong emotional resonance
Client Inputs:
- Persona profile hypotheses
- Pain-point map assumptions
- Early contacts (optional)
0Lab1 Key Activities:
- Review client hypotheses
- Conduct 10 interviews (U.S. in-person & remote)
- Quantitative micro-tests (ads/surveys)
- Analyze and synthesize results
- Finalize persona profiles and pain map
Measurable Deliverables:
- Validated Persona Deck (PDF)
- Confirmed Pain-Point Priority Map
- Short Insights Memo
Phase 2
Weeks 5β9Remote Creative Production & Storytelling
Customer-Centric Goal:
Produce emotionally compelling assets built around authentic customer stories.
Key Benefits:
Authentic persona storytelling
Clear before/after scenario framing
Emotionally resonant visual & copy content
Client Inputs:
- Raw persona-focused footage/photos
- Product samples & props for scenario realism
- Brand & product information assets
0Lab1 Key Activities:
- Develop creative brief/storyboard
- Live remote directing during shoots
- Asset intake and quality review
- Professional storytelling edits
- Integrate storytelling into Kickstarter page
Measurable Deliverables:
- Compelling Kickstarter Campaign Video
- Persona-aligned Lifestyle & Scenario Photos
- Fully Built Story-Rich Kickstarter Page
Phase 3
Weeks 10β12Kickstarter Prep & Launch
Customer-Centric Goal:
Successfully launch your campaign to an initial audience, setting up clear credibility and organic momentum.
Key Benefits:
Launch clearly addresses validated pains
Build early credibility and social proof
Optimize for organic visibility & growth
Client Inputs:
- Approval of final assets & rewards
- Small budget for listings (Product Hunt, Reddit)
- Fulfillment & shipping logistics
0Lab1 Key Activities:
- Finalize Kickstarter page for publishing
- Set up and launch Product Hunt listing
- Organic Reddit outreach and posting
- Coordinate minimal influencer/media shares
- Monitor launch and advise quick adjustments
Measurable Deliverables:
- Campaign successfully listed on Product Hunt
- Organic Reddit & community engagement started
- Launch executed with clear early backer engagement